Public-Relations (PR)

• planning, developing and implementing PR strategies;
• liaising with colleagues and key spokespeople;
• liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email;
• researching, writing and distributing press releases to targeted media;
• collating and analysing media coverage;
• preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes;
• devising and coordinating photo opportunities;
• organising events including press conferences, exhibitions, open days and press tours;
• maintaining and updating information on the organisation's website;
• managing and updating information and engaging with users on social media sites such as Twitter and Facebook;
• sourcing and managing speaking and sponsorship opportunities;
• commissioning market research;
• managing the PR aspect of a potential crisis situation.